“ Often valuables is counted in coins, jewelry and magic items. Surprise your players by offering them cheese, wine, cloth and art as rewards and payment.”
“ Mazetown stands right around the entrance to the Maze, and its whole economy depends on the people coming to visit the ever-changing and apparently sentient dungeon. They don't get all that many visitors, but the ones that do come tend to be rather generous in their spending; after all, if anything you take inside vanishes as soon as you go in, and everyone who manages to come out usually does so with fabulous treasures in tow, why not spend your coin on R&R before getting started?”
“ A small, primitive village has yet to discover fire, which is a good thing because there are highly flammable (but not otherwise dangerous) gasses in the air. The heroes, blissful in their ignorance, don't know that and think it a wonderful idea to show the locals open flame.”